JSA advised Hero MotoCorp Limited on extending its existing collaboration with Harley-Davidson Motor Company, Inc.
The JSA team provided end-to-end assistance to Hero, including finalising the definitive agreements for the development and contract manufacturing of the new variants/motorcycles.
The transaction team consisted of Venkatesh Raman Prasad (Lead Partner), Ronak Ajmera (Partner), Shivani Chugh (Partner), Ankita Jain (Principal Associate), Sweta Singh (Principal Associate) and Nishka Tyagi (Associate).
JSA had also previously advised Hero on its collaboration with Harley Davidson, which has been in place since October 2020.
This collaboration allows Hero MotoCorp to sell and service Harley-Davidson motorcycles in India, leveraging their extensive distribution network and local market expertise. For Harley-Davidson, this partnership offers a more accessible entry point into the price-sensitive Indian market, potentially boosting sales and expanding their reach.
The collaboration also involves the co-development of new motorcycles, combining Harley-Davidson's brand prestige and engineering prowess with Hero MotoCorp's cost-effective manufacturing capabilities and understanding of the Indian consumer. This is expected to result in models tailored to the specific needs and preferences of the Indian market.
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