Fast food giant, Kentucky Fried Chicken (KFC) has filed a plea before the Delhi High Court opposing a move by Massive Restaurants Private Limited to trademark "Nashville Fried Chicken" [KFC Vs Massive Restaurants]..In this regard, KFC has filed a rectification application and a suit against Massive Restaurants, which owns Nashville Fried Chicken (NFC) and several other restaurant chains, including Farzi Cafe, Pa Pa Ya, Masala Library and Louis Burger among others.Justice Amit Bansal, who heard the case, issued notice in the plea and directed Massive Restaurants to file a response.The matter is listed for hearing on May 28. .Advocate Shwetashree Majumder, who appeared for KFC, contended that NFC was deceptively similar to their brand and is likely to cause confusion in the minds of the public. According to Majumder, NFC sells similar products viz. fried chicken, which can lead to public into believing that the brands are connected. Majumder also cited earlier orders of the court which barred brands from using 'FC' for Fried Chicken. In 2024, the Delhi High Court restrained the use of 'Ali Fried Chicken' on KFC's plea and directed the proprietor to change its name. .Additionally, Majumder contended that 'KFC' deserves additional protection as it is a "well-known trademark."Under Section 2(1)(zg) of the Trade Marks Act, 1999, a “well-known trademark” is one that is widely recognized by a substantial segment of the public and whose unauthorized use on unrelated goods or services could create confusion. KFC fits this definition due to its long-standing presence, extensive advertising, and brand recall.Since entering India in 1995, KFC has established over 600 outlets across the country and built significant brand visibility. Its distinctive red-and-white branding, the image of Colonel Sanders, and the phrase “finger lickin’ good” are widely recognized by Indian consumers, particularly in urban areas. The brand has also localized its menu to cater to Indian tastes, further enhancing its popularity.KFC holds multiple registered trademarks in India, covering a range of goods and services. While there is no official declaration from the Registrar recognising KFC as a "well-known trademark" under Section 11(6), courts in India have often treated globally reputed brands like KFC as inherently well-known in enforcement actions, especially in passing-off or infringement cases.
