Elite Mindset Private Limited (SuperYou) has received investments from Rainmatter by Zerodha, and Gruhas Collective Consumer Fund.
DMD Advocates advised SuperYou, along with Think9 Consumer Technologies and Nikunj Biyani, in connection with the legal documentation for this investment deal.
The transaction team was led by Vihang Virkar (Lead Partner, Mumbai Corporate Practice Group), along with Monika Deshmukh (Partner), Pooja Shah (Principal Associate), and Vanshikha Choraria (Associate).
Ascendus Law Partners advised Gruhas on this investment deal.
The transaction team consisted of Vasundhra Minocha (Partner), Siddharth Tewari (Counsel) and Muskan Dubey (Associate).
This investment marks a strategic move as SuperYou looks to scale its product offerings and tap deeper into India’s growing wellness market. The company, which offers high-protein wafer bars, had previously attracted celebrity backing from actor Ranveer Singh, who reportedly holds a 50% stake.
Elite Mindset was founded by Nikunj Biyani, and is supported by Think9 Consumer Technologies, a multi-brand platform backed by Ashni Biyani. In November 2024, actor Ranveer Singh acquired a 50% stake in Elite Mindset. The company’s flagship brand, SuperYou, currently offers protein bars and multigrain baked chips and plans to expand into adjacent health-focused categories, targeting health-conscious Indian consumers.
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