Broadway 
Dealstreet

DMD Advocates, Ascendus act on Gruhas Proptech's strategic investment in Broadway

Broadway aims to ease the omnichannel transition of D2C brands via super stores.

Bar & Bench

DMD Advocates and Ascendus Law Partners acted on Gruhas Proptech’s strategic investment in Broadway (Think9 Digital Consumer Brands). Gruhas Proptech, an investment firm led by Nikhil Kamath and Abhijeet Pai, made the investment.

DMD Advocates advised Broadway and its Promoters on the legal documentation of the transaction.

The transaction team was led by Vihang Virkar (Lead Partner, Mumbai Corporate Practice Group), along with Monika Deshmukh (Partner), Pooja Shah (Principal Associate), and Vanshikha Choraria (Associate).

Vihang Virkar, Monika Deshmukh

Ascendus Law Partners advised Gruhas Proptech on the transaction. The firm's team was led by Partner Vasundhra Minocha, and Counsel Siddharth Tewari.

Vasundhra Minocha

Gruhas Proptech, established in February 2021, is a Bengaluru-based limited liability partnership focusing on real estate investments and property technology (proptech). Founded by Abhijeet Pai and Nikhil Kamath, co-founder of Zerodha, the firm aims to disrupt the traditional real estate sector by integrating technology and sustainability. In December 2021, Gruhas Proptech announced plans to launch a $150 million fund dedicated to proptech ventures, targeting investments in incubators, startups, and special situations within the real estate domain.

Broadway is co-promoted by four partners: Vivek Biyani, Think9, Rana Daggubati, Apurva Salarpuria of the Salarpuria Group, and Anuj Kejriwal of Anarock. This collaboration aims to bridge the gap between online and offline retail by providing D2C brands with a physical platform to connect with consumers.

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